About the brand
As a pioneer in the area of private-label clothing, G. Güldenpfennig GmbH has evolved into a strong partner for retail wholesale customers over the past few decades and is internationally successful. With its large design and engineering teams, the company sets benchmarks in the development of innovative products – for example in the area of functional sportswear. The company’s particular strengths also include international sourcing and ensuring compliance with social and environmental standards through its own offices in the production countries.
After her time at Luisa Cerano, I decided to leave the traditional house to pursue her dream of developing complex, print-focused collections. During the period from 2015 to 2018, I began visualizing concept ideas for GÜldenpfennig, a pioneer in the private-label clothing sector. This opportunity allowed me to refine my skills to perfection. One of Güldenpfennig's clients is the German discounter giant Aldi - who commissioned Güldenpfennig to develop his weekly fashion collections.